Adding Google Reviews to your website is smart. But where do you place them? That’s where the magic happens. Place your reviews in the right spots, and your site becomes a trust-building machine. Put them in the wrong place, or worse, hide them, and you're wasting golden social proof.
Think of reviews as your clinic’s digital word-of-mouth. They tell every visitor, “Hey, this place is trustworthy,” without you needing to say a word. But for that to work, they need to be visible, strategically located, and seamlessly integrated into your site’s design.
In this guide, I’ll walk you through 6 high-converting spots to place Google Reviews on your clinic website. These aren’t just guesses; they’re based on UX research, heatmaps, and real-world case studies.
Let’s make every review work overtime for you.
Before we dive into locations, it helps to understand why placement matters so much. It’s all about user behavior and psychological triggers.
Your visitors are on a journey. Smart review placement gives them little moments of reassurance at every key decision point.
Here are the 6 best-performing spots for Google Review widgets based on user testing and conversion optimization best practices:
It’s not just about where you place reviews, it’s how you do it that determines whether they convert or clutter. Let’s break down the most important dos and don’ts to keep your placement professional and persuasive.
If you’re wondering whether your current review placements are working, there’s a smart way to find out: use heatmap tools.
Heatmaps visually show where visitors are clicking, scrolling, or stopping on your site. They let you see what your users see—and help you decide if a review widget is grabbing attention or being ignored.
Once you analyze where attention is going, you can move your reviews to where they’ll be seen and acted on.
Let’s talk about data-driven design. You don’t need to rely on gut feelings to decide the best spot for your Google Reviews—split testing (A/B testing) gives you actual evidence.
Split testing is showing different versions of a webpage to different users and comparing which version performs better. It’s how major companies optimize everything—and it works for clinics too.
Split testing gives you clarity over guesswork. When you find the sweet spot for reviews, your website becomes a conversion magnet.
Your Google Reviews aren’t just testimonials—they’re conversion tools. But only if they’re seen at the right moment, in the right place, and with the right layout.
Strategic placement can turn a casual website visitor into a booked appointment. It reassures, reinforces, and helps people feel confident that your clinic is exactly what they’re looking for.
Let’s recap your top placements:
Above the fold on your homepage
Directly under “Book Now” or service CTAs
Matched to specific treatment or service pages
Sticky sidebars or floating widgets
Dedicated testimonial page
Inside blog posts and educational content
You’ve got the reviews. Now, it’s time to let them shine.
Experiment, measure, and tweak—because when reviews are placed well, they work harder than any banner ad, sales pitch, or landing page headline ever could.
Q1: Should I show the same reviews on every page?
A: It’s better to match reviews to the page content. Show dental reviews on dental pages, skin care reviews on skincare pages, etc.
Q2: How many reviews should I display at once?
A: Stick to 3–5 per section. Too many can overwhelm users, especially on mobile.
Q3: Can I use one widget for all placements?
A: Technically yes, but you’ll get better results customizing different widgets for different sections (homepage vs. service pages).
Q4: Should I worry about negative reviews showing?
A: Most tools allow you to filter by star rating. Still, leaving a few critical reviews can increase credibility, as long as they’re not overwhelming.
Q5: How do I track whether review placement is helping?
A: Use heatmaps, scroll maps, and Google Analytics to track user behavior and conversions on pages with review sections.
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