UPCOMING
24 th February
2 PM EST

Beyond Fee for Service: Direct to Employer Care for Clinics Built to Last

Private practice physical therapy owners are facing tighter margins, slower payments, and increasing dependence on payer-driven volume. This webinar shows how Direct-to-Employer care creates a second, predictable inflow of patients by contracting with the entity that actually pays, without abandoning fee-for-service. You will leave with a clear framework to assess your market, run a low-risk employer pilot, and build a more durable business model for the next decade.

Beyond Fee for Service: Direct to Employer Care for Clinics Built to Last

Private practice physical therapy owners are facing tighter margins, slower payments, and increasing dependence on payer-driven volume. This webinar shows how Direct-to-Employer care creates a second, predictable inflow of patients by contracting with the entity that actually pays, without abandoning fee-for-service. You will leave with a clear framework to assess your market, run a low-risk employer pilot, and build a more durable business model for the next decade.
Speakers
Dr. Katie O’Bright
Founder of Redefine Health Education
Dr. Katie O'Bright is a physical therapist and educator who has spent the majority of her clinical career in multidisciplinary primary care settings. She started her career as an active duty Army PT where she worked in a Soldier Centered Medical Home, co-located with primary care physicians, psychologists and other valued support staff.Since then, she has worked in multidisciplinary care settings in academic health systems and private practices. Dr. O'Bright founded Redefine Health Education with the mission of getting physical therapists into primary care through education, mentorship and consulting. She served as the Education Chair to the APTA Federal’s Primary Care Special Interest Group (PC-SIG) from 2022-2025, where she launched the Primary Care PT Summit & Think Tank and led the workgroup for the consensus definition of primary care PT. As of 2025, she is still an active member of the PC SIG. Dr. O’Bright is the host of The Primary Care PT Podcast and teaches continuing education courses related to primary care PT through Redefine Health Education.
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Alex Bendersky
Healthcare Technology Innovator
Alex Bendersky brings 20+ years of experience advancing patient care through digital health solutions and value-based care models. He partners with leading organizations to deliver transformative care and improve operational efficiency.
Read More
Scott Hebert
Founder and CEO Second Door
Alex Bendersky
Healthcare Technology Innovator
Key Takeaways

How to add employers as a new patient channel without replacing your existing referral or payer relationships

How Direct-to-Employer contracts actually work and where clinics gain control over pricing, access, and payment timelines

How to determine if your clinic is DTE-ready using a simple go or no-go framework you can apply immediately

How to launch a low-risk employer pilot that creates predictable revenue and long-term strategic leverage

What You’ll Learn

How to add employers as a new patient channel without replacing your existing referral or payer relationships

How Direct-to-Employer contracts actually work and where clinics gain control over pricing, access, and payment timelines

How to determine if your clinic is DTE-ready using a simple go or no-go framework you can apply immediately

How to launch a low-risk employer pilot that creates predictable revenue and long-term strategic leverage

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Webinar #

Beyond Fee for Service: Direct to Employer Care for Clinics Built to Last

Private practice physical therapy owners are facing tighter margins, slower payments, and increasing dependence on payer-driven volume. This webinar shows how Direct-to-Employer care creates a second, predictable inflow of patients by contracting with the entity that actually pays, without abandoning fee-for-service. You will leave with a clear framework to assess your market, run a low-risk employer pilot, and build a more durable business model for the next decade.

Watch Webinar

Our Expert Panel

Scott Hebert
Founder and CEO Second Door
Read More
Alex Bendersky
Healthcare Technology Innovator
Alex Bendersky brings 20+ years of experience advancing patient care through digital health solutions and value-based care models. He partners with leading organizations to deliver transformative care and improve operational efficiency.
Read More

What You’ll Gain from This Webinar

How to add employers as a new patient channel without replacing your existing referral or payer relationships

How Direct-to-Employer contracts actually work and where clinics gain control over pricing, access, and payment timelines

How to determine if your clinic is DTE-ready using a simple go or no-go framework you can apply immediately

How to launch a low-risk employer pilot that creates predictable revenue and long-term strategic leverage

Lessons from the Frontlines

Get real-world advice on tech selection, implementation, and keeping the human touch.
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Reengineering Outpatient PT Operations Through Digital Integrations Like Zocdoc

Outpatient rehab is evolving fast, and so should the way clinics attract and manage patients. This whitepaper explores how leading therapy groups are connecting Zocdoc’s patient-facing platform with AI-driven operations to streamline scheduling, boost patient acquisition, and reclaim hours of clinical time.

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