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Future-Proofing Physical Therapy: Workforce, Public Perception, and Sustainable Growth

Join Michael Silva to explore key challenges in physical therapy, including workforce shortages and AI's role, offering strategies for clinic success.

Future-Proofing Physical Therapy: Workforce, Public Perception, and Sustainable Growth

Join Michael Silva to explore key challenges in physical therapy, including workforce shortages and AI's role, offering strategies for clinic success.
Speakers
Dr. Katie O’Bright
Founder of Redefine Health Education
Dr. Katie O'Bright is a physical therapist and educator who has spent the majority of her clinical career in multidisciplinary primary care settings. She started her career as an active duty Army PT where she worked in a Soldier Centered Medical Home, co-located with primary care physicians, psychologists and other valued support staff.Since then, she has worked in multidisciplinary care settings in academic health systems and private practices. Dr. O'Bright founded Redefine Health Education with the mission of getting physical therapists into primary care through education, mentorship and consulting. She served as the Education Chair to the APTA Federal’s Primary Care Special Interest Group (PC-SIG) from 2022-2025, where she launched the Primary Care PT Summit & Think Tank and led the workgroup for the consensus definition of primary care PT. As of 2025, she is still an active member of the PC SIG. Dr. O’Bright is the host of The Primary Care PT Podcast and teaches continuing education courses related to primary care PT through Redefine Health Education.
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Alex Bendersky
Healthcare Technology Innovator
Alex Bendersky brings 20+ years of experience advancing patient care through digital health solutions and value-based care models. He partners with leading organizations to deliver transformative care and improve operational efficiency.
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Michael Silva
MS, PT, CSCS
Alex Bendersky
Healthcare Technology Innovator
Key Takeaways

Proven strategies to recruit, retain, and mentor the next generation of therapists.

How to build clinics that patients trust and return to.

Ways to leverage AI, EMRs, and analytics to reduce admin burden and prove clinical value.

Hybrid care models, diversification strategies, and community engagement tactics that ensure long-term success.

What You’ll Learn

Proven strategies to recruit, retain, and mentor the next generation of therapists.

How to build clinics that patients trust and return to.

Ways to leverage AI, EMRs, and analytics to reduce admin burden and prove clinical value.

Hybrid care models, diversification strategies, and community engagement tactics that ensure long-term success.

Watch Previous Webinars

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Webinar #
7

Future-Proofing Physical Therapy: Workforce, Public Perception, and Sustainable Growth

Join Michael Silva to explore key challenges in physical therapy, including workforce shortages and AI's role, offering strategies for clinic success.

Watch Webinar

Our Expert Panel

Michael Silva
MS, PT, CSCS
Michael Silva, PT, founded and grew FOUNDATION performance into a top New England practice with three locations before a successful exit. Creator of RUNstrong®, Michael has coached athletes from beginners to Olympians and spoken nationwide at lectures, clinics, and keynotes. Today, he helps small business owners and entrepreneurs thrive by focusing on relationships, self-awareness, and delivering exceptional customer experiences. His mission: give you the tools and strategies to not just meet your goals — but exceed them.
Read More
Alex Bendersky
Healthcare Technology Innovator
Alex Bendersky brings 20+ years of experience advancing patient care through digital health solutions and value-based care models. He partners with leading organizations to deliver transformative care and improve operational efficiency.
Read More

What You’ll Gain from This Webinar

Workforce Solutions

Proven strategies to recruit, retain, and mentor the next generation of therapists.

Patient Experience Insights

How to build clinics that patients trust and return to.

Data & Technology Advantage

Ways to leverage AI, EMRs, and analytics to reduce admin burden and prove clinical value.

Sustainable Growth Playbook

Hybrid care models, diversification strategies, and community engagement tactics that ensure long-term success.

Lessons from the Frontlines

Get real-world advice on tech selection, implementation, and keeping the human touch.
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Reengineering Outpatient PT Operations Through Digital Integrations Like Zocdoc

Outpatient rehab is evolving fast, and so should the way clinics attract and manage patients. This whitepaper explores how leading therapy groups are connecting Zocdoc’s patient-facing platform with AI-driven operations to streamline scheduling, boost patient acquisition, and reclaim hours of clinical time.

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