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Lead or Lag: Why the Best Clinical Directors are Betting on Innovation Now

Join experts to explore strategies for scaling rural clinics, focusing on workforce planning and revenue management to enhance growth.

Lead or Lag: Why the Best Clinical Directors are Betting on Innovation Now

Join experts to explore strategies for scaling rural clinics, focusing on workforce planning and revenue management to enhance growth.
Speakers
Dr. Katie O’Bright
Founder of Redefine Health Education
Dr. Katie O'Bright is a physical therapist and educator who has spent the majority of her clinical career in multidisciplinary primary care settings. She started her career as an active duty Army PT where she worked in a Soldier Centered Medical Home, co-located with primary care physicians, psychologists and other valued support staff.Since then, she has worked in multidisciplinary care settings in academic health systems and private practices. Dr. O'Bright founded Redefine Health Education with the mission of getting physical therapists into primary care through education, mentorship and consulting. She served as the Education Chair to the APTA Federal’s Primary Care Special Interest Group (PC-SIG) from 2022-2025, where she launched the Primary Care PT Summit & Think Tank and led the workgroup for the consensus definition of primary care PT. As of 2025, she is still an active member of the PC SIG. Dr. O’Bright is the host of The Primary Care PT Podcast and teaches continuing education courses related to primary care PT through Redefine Health Education.
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Alex Bendersky
Healthcare Technology Innovator
Alex Bendersky brings 20+ years of experience advancing patient care through digital health solutions and value-based care models. He partners with leading organizations to deliver transformative care and improve operational efficiency.
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Tom Porter
Clinical Director at Westarm Therapy
Brady Jacob
Vice President of WESTARM Physical Therapy
Alex Bendersky
Healthcare Technology Innovator
Key Takeaways

Learn how to build early-warning systems that help you detect operational gaps months before they become financial losses.

Discover how to lead with real-time insight, not lagging reports so you can act faster, smarter, and more confidently.

See how modern clinical leaders are shifting from reactive management to proactive strategy, quality assurance, and staff development.

Explore what it takes to grow across rural markets while protecting your team’s bandwidth, care quality, and clinic identity.

What You’ll Learn

Learn how to build early-warning systems that help you detect operational gaps months before they become financial losses.

Discover how to lead with real-time insight, not lagging reports so you can act faster, smarter, and more confidently.

See how modern clinical leaders are shifting from reactive management to proactive strategy, quality assurance, and staff development.

Explore what it takes to grow across rural markets while protecting your team’s bandwidth, care quality, and clinic identity.

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Webinar #
6

Lead or Lag: Why the Best Clinical Directors are Betting on Innovation Now

Join experts to explore strategies for scaling rural clinics, focusing on workforce planning and revenue management to enhance growth.

Watch Webinar

Our Expert Panel

Tom Porter
Clinical Director at Westarm Therapy
Tom earned a Bachelor of Health Science degree and Master of Physical Therapy degree from Saint Francis University in Loretto, Pennsylvania in 2001. He began working for WESTARM in 2001 at the Lower Burrell facility. He became Facility Director in 2004. Since then, he advanced to become the Director of Therapy Services of WESTARM Physical Therapy and Administrator of WESTARM Home Health. Tom resides in Plum, Pennsylvania with his wife Tara, who is also a Physical Therapist. He has 3 children and is very active in the Plum Soccer and Basketball organizations.
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Brady Jacob
Vice President of WESTARM Physical Therapy
Brady Jacob serves as the Vice President of WESTARM Physical Therapy, a family-owned therapy provider serving Western PA through both outpatient and home health divisions. Under his leadership, WESTARM has implemented key operational improvements, including the rollout of the SPRY system for the clinical and billing teams.Brady is passionate about combining patient-centered care with forward-thinking administrative solutions to improve both clinical outcomes and efficiency. Brady earned his Master of Science in Health Services Administration from Indiana University of Pennsylvania and his Bachelor’s Degree from the University of Miami (FL) in Business Administration.
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Alex Bendersky
Healthcare Technology Innovator
Alex Bendersky brings 20+ years of experience advancing patient care through digital health solutions and value-based care models. He partners with leading organizations to deliver transformative care and improve operational efficiency.
Read More

What You’ll Gain from This Webinar

Spot Revenue Risk Before It Hits Your Bottom Line

Learn how to build early-warning systems that help you detect operational gaps months before they become financial losses.

Turn Data Into Daily Decision-Making

Discover how to lead with real-time insight, not lagging reports so you can act faster, smarter, and more confidently.

Rethink the Clinical Director’s Role

See how modern clinical leaders are shifting from reactive management to proactive strategy, quality assurance, and staff development.

Scale Sustainably, Even in Resource-Constrained Environments

Explore what it takes to grow across rural markets while protecting your team’s bandwidth, care quality, and clinic identity.

Lessons from the Frontlines

Get real-world advice on tech selection, implementation, and keeping the human touch.
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Reengineering Outpatient PT Operations Through Digital Integrations Like Zocdoc

Outpatient rehab is evolving fast, and so should the way clinics attract and manage patients. This whitepaper explores how leading therapy groups are connecting Zocdoc’s patient-facing platform with AI-driven operations to streamline scheduling, boost patient acquisition, and reclaim hours of clinical time.

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